Since Apple introduced the Apple TV digital media player to the market in 2007, the media and entertainment industry has struggled to secondarily speculate on some of the movements and ambitions around the tech giant. The launch of iTunes in 2001 has already overturned the global music market, but many expected Apple to do the same in the entertainment world.

At that time, the future of television would be in the app, as we said. Companies like Apple and later Google will be there to offer them on competing iOS and Android platforms.

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