Last year, online retail giant Amazon said it prevented 4 billion fraudulent lists from appearing on the site and eliminated more than 3 million counterfeit products.
The company’s second brand protection report shows different situations in its commitment to counterfeiters compared to 2020, when Amazon blocked 10 billion lists and eliminated 2 million counterfeit products. ..
Seattle-based e-commerce Jaguar Note also confirmed that in 2021 IP infringement complaints were reduced while increasing the number of active brands on the site.
According to the report, Amazon has blocked more than 2.5 million attempts to create fake accounts in third-party marketplaces where sellers can list their products directly to consumers.
That number has fallen by about 58% from attempts that said it stopped in 2020. This is due to the company’s review process and other efforts to thwart malicious individuals.
But Juozas Kaziukenas, founder of e-commerce research firm Marketplace Pulse, said it’s difficult to know independently whether it’s Amazon’s policy or other factors that actually caused these declines.
Counterfeit sellers have long plagued other e-commerce retailers, including Amazon and eBay. Amazon has stepped up its efforts to combat anti-counterfeiting legislation in recent years as brands and legislators continue to monitor it.
Amazon supports the US version of the online retail bill, known as the INFORMATION Act. This requires online marketplaces to collect contact and financial information from large numbers of sellers and disclose some of that information to consumers.
The company opposed a previous US Senate bill that required online retailers to collect information from more third-party merchants.
Meanwhile, TechNet, a lobbying group that counts Amazon and eBay as part of its members, opposes another bill that would make the e-commerce platform responsible for counterfeit products sold on the site.
An Amazon spokesperson said in an email statement that the company recognizes that “the intent of the law is to prevent counterfeiting,” and looks forward to working with Congress to reach that goal. He said he was.
Last year, Amazon said it needed to implement a scheme that would make it difficult for malicious people to register for account sales and verify their identities in a one-on-one conversation with company team members. I did.
He also states that he is identifying the seller’s physical location and payment method and leveraging machine learning to detect potential account risks.
Last year, the company said it spent more than $ 900 million to combat fraud and sued (or introduced) more than 600 sellers for investigations elsewhere, such as in the United States and China.
Amazon didn’t reveal the source of most counterfeit products in its report, but China was a painful place.
Mary Beth Westmoreland, vice president of brand protection at Amazon, said the company does not share data that helps detect counterfeit products and prevent them from appearing on the site.
