US football analytics firm Pro Football Focus (PFF) creates a number of roles in Ireland as it establishes its business in Ireland.

The company, which provides game and player insights to NFL and college football teams, will diversify its core products to serve the US and European soccer markets.

The first products focused on football clubs are expected to launch next month.

As part of its expansion in Europe and the development of new football products, PFF will create 21 remote full-time roles and 175 seasonal analytical roles in Ireland over the next three years.

Founded in 2009, PFF provides analytics to customers through a subscription-based platform.

The company launched a customized data monitoring service for three NFL teams and now provides data for all 32 NFL teams, over 100 college football teams, and the Canadian Football League.

PFF said its decision to establish operations in Ireland was driven by the availability of talent in the country and the existing sports tech ecosystem here.

“Ireland will play a key role in expanding the PFF into a beautiful game.

“Its strategic location, availability of a skilled workforce and strong track record in science and technology are among the many reasons our management chose Ireland.

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