Successful implementation focused on three strategic pillars – Increased conversions through coupon delivery. Strengthen customer loyalty through personalized experiences.Explore business opportunities through an intuitive sneaker trading platform
TAIPEI, Taiwan – Media OutReach – August 30, 2022 – Appier today announced the successful campaign results of its partnership with AREA 02, Taiwan’s leading sneaker trading platform, to enhance the brand’s digital strategy. did. AREA 02 used AIQUA, a one-stop customer relationship platform, to provide users with a personalized experience through multiple online channels. Leveraging the Appier AI Personalized Marketing Cloud, AREA 02 is now able to tailor customer journeys based on customer behavior and preferences. At the same time, increase the total number of repeat customer visits and repeat purchases to achieve good performance and a virtuous cycle.
Phase 1 of AREA 02 digital outcomes were driven by three tactics.
- Increase conversion by sending coupons: AREA 02 accelerated platform transactions with coupon delivery and free shipping. The brand saw a 400% year-over-year increase in coupon redemption in his Q1 2022, according to AREA 02 data. First-time customers achieved 170% year-over-year growth. Increased transaction value by 28.2% year-over-year while reducing customer acquisition costs by 38%.
- Strengthen customer loyalty with personalized experiences: AIQUA helped AREA 02 understand and segment customers for better engagement. This has allowed brands to offer their customers a personalized experience and ultimately strengthen customer loyalty. In Q1 2022, his repeat customer rate increased by 30%, and the number of repeat customers increased by 2.5 times year-over-year.
- Explore business opportunities with an intuitive sneaker trading platform: AREA 02 optimized the bid matching rate on the sneaker trading platform with accurate push notifications, successfully increasing buyer-seller matching by 2.71 times in 3 months. Bid matching for sneakers will also be a focus area for AREA 02 to increase total revenue going forward.
“The AREA 02 was launched in 2019 and since then our technology and R&D teams have been working towards the goal of developing new features to keep our customers excited. The adoption of Appier’s AI-driven technology has resulted in significant improvements in terms of customer retention and membership management capabilities, allowing us to optimize our current business model for the sneaker community, which we do best. Appier has been an invaluable partner and consultant to the AREA 02 team, empowering them to effectively review their current strategy and implement a seamless customer experience for their target audience. gave it to me.”
Increase conversions and drive online sales with coupon delivery
Appier’s AIQUA AI personalized marketing cloud helped AREA 02 easily execute cross-channel marketing campaigns and increase communication channels. AREA 02 distributes coupons through its official website, push notifications, emails and SMS, conducts lucky draw activities, and combines automatic A/B testing of web push notifications to improve app download rate and coupon redemption rate. optimized. As a result of the campaign, Area 02 saw a 400% year-over-year increase in coupon usage, a 170% year-over-year increase in first-time customers, a 28% increase in total transaction value, and a 38% reduction in customer acquisition costs. did.
Strengthen customer loyalty with personalized experiences and repeat purchases
AREA 02 believes that providing customers with a personalized experience is the key to success in the e-commerce industry. The brand embraces personalized experiences across all marketing channels. AIQUA automatically detects user behavior and triggers scenario-based push notifications, allowing AREA 02 to easily implement personalized experiences. AREA 02 partnered with Appier to create personalized customer journeys for new customers and develop an efficient customer acquisition approach. Come up with detailed user profiles and segmentation to increase the number of repeat purchases and products. AREA 02 not only increased member repeat visit rate by 30% and successfully increased the number of repeat customers by 2.5 times year-on-year, but also increased the lifetime value of all customers.
Strengthen brand presence by putting the customer first
In addition to personalized experiences and customer relationship management, customers will be able to participate in sneaker bidding and matchmaking, a hallmark of the sneaker trading platform. AREA 02 worked with Appier to build an intuitive sneaker trading platform that “understands the customer.” AREA 02 improved matchmaking results by providing accurate push notifications. This increased his successful matches by 2.71 times in his 3 months, further increasing his overall trading volume. Appier’s mission is to turn AI into his ROI by making software intelligent. This was evident in our partnership with AREA 02. In this partnership, the brand has achieved significant business growth through new customer acquisition and stronger brand loyalty and affinity with current customers.
Continue to provide customers with richer experiences to strengthen brand loyalty
As the first stage of the campaign, AREA 02 introduced AIQUA to integrate the official website, owned media, and paid media communication, effectively acquiring new customers while increasing the consumption frequency of existing customers. AREA 02 strives to provide a superior, personalized experience and membership system. The next step is to further enhance the personalized experience through AIQUA’s advanced hybrid algorithms. And a personalized product recommendation engine that automatically finds and recommends suitable products for each customer based on their preferences and behavior, discovering products that buyers may be potentially interested in. We also aim to develop This increases customer brand loyalty and leads to more uninterrupted purchases. action.
According to Cowen Equity Research, the sneaker resale market is expected to reach nearly US$30 billion by 2030 from US$6 billion in 2019 due to the COVID-19 pandemic. Its platform, the sneaker trading market, relies on big data and AI technology to scale and reach significant growth margins. Real-time user behavior analysis and multiple algorithmic recommendations allow the sneaker trading platform to filter the most desirable shoes for sellers and buyers. AREA 02 has a foothold in the Taiwanese market and plans to expand in Southeast Asia, partnering with Appier to reach more overseas markets and expand its business his presence globally.
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About AREA 02
Founded in 2019, AREA 02 is Taiwan’s leading sneaker trading platform. AREA 02 is committed to promoting authenticity in a secure sneaker trading platform with a vision of ‘passion for trends’ and ‘pursuit of authentic experience’. AREA 02 provides a safe and convenient platform for buyers and sellers with functions such as “seller selection”, “free bidding and price matching”, “new patent verification system” and a foothold in the international fashion market. To do. Problems with online sneaker trading. AREA 02 now has over 220,000 members and continues to grow, aiming to be the platform of choice for sneaker buying, reselling and market trendsetters.Please come For more information, please visit www.area02.com.
Appier (TSE: 4180) is a Software as a Service (SaaS) company that uses artificial intelligence to power business decisions. Founded in 2012 with a vision to democratize AI, Appier is now listed on the Tokyo Stock Exchange with 17 offices across APAC, Europe and the US.visit For more information about the company, please visit www.appier.com. For IR details, please visit ir.appier.com/en/.