Referring to F1-themed activities at the West Coast Community Center, Iswaran said outreach to the community is an important part of any F1 event.
“The aim is to bring the buzz, excitement and experience of Formula 1 to all parts of Singapore, including our hub,” he said.
He pointed out that there are GP roving tracks with race simulators that have gone to about 17 locations, including community centers and schools. F1 screenings are taking place at Suntec City, PLQ Mall and Dempsey, with more to come.
Iswaran said that as the main event that attracts international visitors, the Grand Prix also attracts other types of activities such as MICE events and various types of conferences.
This year, Singapore will host the Milken Institute Asia Summit and the Forbes Global CEO Conference. Both take place a few days before the Singapore Grand Prix.
“The overall benefit is in the tourism industry, especially in hospitality. Hotels benefit not only the air travel industry, but the food and beverage and retail industries as well,” Iswaran said.
“Overall, I think it’s a positive impact for the wider hospitality and other sectors associated with F1 events.”
