Singapore – Media Outreach – June 9, 2022 – – Carousell Media Group (CMG) and Interactive Advertising Bureau Southeast Asia and India (IAB SEA + India) have released a new report showing the digital turmoil caused by the migration of users from offline to online using the new home paradigm. did. ..
IAB SEA + India uses CMG e-commerce platform in Singapore (carousell.sg), Hong Kong (carousell.com.hk), Vietnam (chotot.com), Malaysia (mudah.my), Philippines (mudah.my) We surveyed more than 61,500 respondents. carousell.ph).
This year’s regional survey establishes viewer profiles for each market, revenues, investment and spending habits, how respondents spend their time online, streaming services they subscribe to, and using food delivery platforms. Food and grocery shopping habits, including future purchase plans, what influences their spending, how and why they are doing sustainable shopping.
Miranda Dimopoulos, Regional CEO of IAB SEA + India, said there was a major shift to online on an unprecedented scale, especially in Southeast Asia and Hong Kong.
“Everything from everyday work to health and personal development comes from mobile devices. CMG’s most enthusiastic viewers also prioritize sustainable shopping to protect the planet. I see, “says Dimopoulos.
JJ Eastwood, managing director of CMG, said this year’s survey is based on a survey on millennials and sustainable purchasing in collaboration with IAB SEA + India since last year. “This year, we dig deeper into the economic habits of our respondents, revealing that domestic and international travel is the largest spending category both now and in the future.
“We are also pleased that the Carousel Group’s market has become synonymous with sustainability and social ethics, and that the use of recommerce marketing platforms has increased significantly over the last two years.”
The survey results of the main areas are as follows.
- Fifty-five percent of respondents are persistently driven by concerns about climate change and environmental impacts rather than financial savings.
- 64% of respondents say they are saving more this year than the previous year
- Forty-seven percent of respondents plan to travel domestically and internationally by the end of next year.
- Equities, fixed income and real estate continue to be preferred investments. However, especially in Malaysia, the Philippines and Singapore, a quarter (26%) of respondents are currently investing in cryptocurrencies, raising interest in higher risk investments such as cryptocurrencies.
- Most of the time online is spent on self-development such as eating, food, grocery shopping, content streaming, online learning, and maintaining or improving physical fitness and mental health.
- Respondents said they were primarily influenced by purchasing through promotions and advertising campaigns.
- All respondents state that they are shopping sustainably. However, this is done in different ways, whether or not there are few new purchases. Use the Carousel Group’s Recommerce Marketplace for buying and selling. Bring your shopping bag into the store and look for a brand that has the principles and practices of sustainability.
“We are seeing major changes towards sustainable shopping, not purely to save money, but to mitigate climate change and protect the environment,” says JJ Eastwood. “In fact, we find that people are ready to pay more for food and products that are procured or produced in a sustainable way. Tens of millions of people using our recommerce platform. There is an audience of. Estimating their contribution to sustainable shopping can make an important start to environmental protection at the consumer level. ”
You can also view a webinar record detailing the report’s key findings at https://bit.ly/3NSMzhM.
Email us to discuss more about retail media opportunities with the Carousel Marketplace [email protected]..
Questions and feedback about your research can be sent to. [email protected]..
Visit www.iabseaindia.com to view and download regional and regional market reports
About Carousel Media Group:
Carousell Media Group is the media division of Carousell Group, providing advertising solutions to brands and distributors of all brands such as Carousell, Mudah.my, Cho Tot, OneKyat, Ox Street and Refash. With tens of millions of users in eight different markets in Southeast Asia, Carousell Media Group provides advertisers with scale and reach.visit here For more information.
About IAB SEA + India:
IAB SEA + India is a non-profit organization that integrates the digital advertising industry in seven countries, Southeast Asia and India. It represents its members to governments at all levels throughout the region. Membership, consisting of brands, publishers, agencies and technology platforms, has increased 12-fold over the last eight years. With an active area committee and four expert councils, it publishes industry discussions, white papers, research and guidelines for members, and provides mentoring and education initiatives.visit 
here For more information on becoming a member.
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