Doha: Qatar’s leading digital bank, Commercial Bank, held a virtual webinar on Monday. This webinar addressed the importance of communication in the Age of Uncertainty-Issues or Opportunities. Especially in brand communication.

Julian Treasure, Executive General Manager, Chief Marketing Officer, Head of CB Premium Banking at Commercial Bank, Dr. Boumediene Ramdani, Associate Professor of Innovation at the University of Qatar Entrepreneurship Center, Julian Treasure Treasure Founder and President Julian Treasure Discussed the importance of communication in an “uncertain era”, especially in light of what people have experienced over the last two years in brand communication. Speakers were able to answer the most frequently asked questions about communication in difficult environments and provided insights on how to turn challenges into opportunities. The webinar was moderated by Eman Ismail, Head of Marketing at Commercial Bank.

Hussein Al Abdullah gave an overview of the history of communication, how it has changed over the last two decades, and the reasons behind those changes. He shed light on how technology has changed communication forever and shared some valuable information about the future and future prospects of communication.

Hussein also discussed the successful communication journey of commercial banks in difficult times, emphasizing the bank’s rapid response to COVID-19 and its resilience to adapt to changing market conditions and adopted communication methods. did.

Meanwhile, Dr. Boumedine Ramdani discussed the difficulty of communicating the brand at uncertain times and the approaches that should be taken to reach the target client. He gave a foresight on proper and successful ways to communicate the brand during and after the pandemic, and six marketing strategies that companies need to act on to successfully communicate the brand. He provided an insightful overview of the technologies, approaches, and methods that can be deployed to make the company more resilient.

Julien Treasure provided an insightful overview of the importance of listening and why it is the most important but most neglected skill in the rapidly changing world. He also explained the difference between listening and listening and the four powerful effects of sound. He explained in detail why individuals and organizations don’t listen, what that means, and why it matters. The webinar ended with a Q & A session. There, attendees shared questions with panelists who were enthusiastic about sharing communication expertise and knowledge with all attendees.

Not only does Commercial Bank provide services and products to its customers, but it also makes them successful in their business. A webinar that addresses a variety of key topics that are essential to the success and safety of your business.

If you are unable to attend the webinar, scan the QR code to see the full recording.

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