Women in floaty dresses wandering in fields looking faintly plaintive. Lots of gingham. Dappled sunlight. Meadows and flowers. Evidence of baking. Knitting, wreaths, baskets, bustier-style dresses that suggest some traditional notion of a milkmaid. And, of course, cottages.

ou’ve probably seen some, if not all of these, on your feed if you are a user of Instagram, but you may not have realised what they represent — cottagecore, an aesthetic, or way of life that looks back nostalgically to an (imagined?) pastoral lifestyle based around rural living, sustainable values, domesticity and craft.

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