Abu Dhabi, June 20, 2022 (WAM)-International Media Investments (IMI) and CNN International Commercial (CNNIC) sign partnership agreement with a view to creating CNN Business Arabic, MANA’s dedicated digital business platform Did. A region for Arabic speakers around the world, starting in the fourth quarter of 2022.
Developed and operated by IMI in collaboration with CNN, CNN BusinessArabic provides Arabic-speaking people with business, financial and economic content, and provides viewers with up-to-date business information and analytics. Focus on analysis and reporting on global and regional economic news, business, corporate news, industry, technology and market.
CNN Business Arabic will benefit from the transformation of IMI’s Al Roeya News and will leverage Al Roeya’s extensive experience and successful track record in delivering digital business, financial and economic news to its viewers. This move is part of IMI’s investment plan to deliver digital-first products and content.
Through its partnership with CNN, CNN Business Arabic will benefit from news gathering capabilities and access to content from the entire CNN worldwide portfolio. The new major business platform also has access to talent and ongoing training and consulting.
Nart Bouran, CEO of IMI, said: “Although it is estimated that there are more than 430 million Arabs in the world, there are few high quality dedicated Arabic business news platforms in the MENA region. People aged 18-24 are social media. Get the news from.
“Given the importance of business news to interpret and analyze the economic facts and their impact on the world economy, quality business news dedicated to facts for the MENA region and Arabic-speaking people. Creating a source is fundamental. It will be a strong partnership that combines the knowledge of Digital First within the CNN Business Arabic IMI Group with CNN’s brand awareness and news gathering capabilities. ”
Phil Nelson, Chief Operating Officer of CNN International Commercials, said CNN has a long history of working with partners around the world to give viewers access to CNN’s unique news and information. “CNN Business Arabic Creation is an important development that complements existing CNN Arabic services and increases the digital footprint among people who speak one of the most popular languages in the world. We look forward to working with IMI for this. ”
CNN Business Arabic aims to be the most comprehensive source of Arabic business, financial and economic news. Join a network of 10 existing CNN brand partners operating under license in countries around the world, including Brazil, Japan, Portugal, the Philippines and Turkey.
CNN Business Arabic will be a complementary platform to CNN Arabic, which is owned and operated by CNN and is now in its 20th year.