The world’s most famous corner shop launched an official store on Tmall Global on 6.18 as part of its regional growth strategy.
London, UK, Hong Kong SAR – Media Outreach – June 16, 2022 – Fortnum & Mason is an essential destination for anyone looking for great food, joy, unforgettable experiences and exceptional service. It was first founded in London in 1707 after Queen Anne granted Footman’s William Fortnum permission to sell abandoned candles from St. James’s Palace. Since then, Fortnum & Mason has been privileged to enjoy a close relationship with the British royal family. , Includes two from HRH, Her Majesty the Queen and Prince of Wales.
The world’s most famous corner shop has announced a partnership with e-commerce accelerator Pattern to expand its online business to China. Pattern acts as a trading partner for Fortnum & Mason, supporting all aspects of running a new flagship store at Tmall Global, China’s largest cross-border online marketplace.
Fortnum & Mason, a UK retail and hospitality brand with a history of 315 years, has already established a strong brand awareness among wealthy Chinese consumers. In 2019, the brand opened Asia’s first fully owned and operated shops and restaurants in Hong Kong as a gateway to strengthening customer connections across the region.
The new Tmall Global flagship store will edit Fortnum’s most famous products for Chinese consumers, including Fortnum & Mason’s famous teas, biscuits, hot chocolate, wine & spirits, tea ware and wicker hampers. With centuries of history, it has a lot to do with today’s Chinese consumer behavior with the importance of improving the lifestyle experience.
Fortnum & Mason will work closely with Pattern to complement its reach with products and branded content, building awareness and engagement with potential Chinese consumers, including plans for livestreaming on Tmall’s Taobao Live platform. To do.
Pattern is Tmall Trade’s top partner, working closely with many well-known Western brands in China to accelerate online sales. Pattern buys stock from affiliated brands, supports all aspects of Tmall store transactions, builds true partnerships with brands to drive demand, and has a great experience for a discerning Chinese customer base. Provide.
Carmen Chiu, Managing Director of Asia Pacific at Fortnum & Mason, said: We are excited and proud to establish our brand and deliver some of Piccadilly to our customers in China before visiting us in London and Hong Kong.
Fortnum & Mason is in the best position to create a desire for those who seek a high quality experience to improve their lifestyle. As a multi-category brand, we can meet the needs of any occasion that is worth celebrating with something more special. I am also very excited about my future journey as I can learn a lot about the Chinese market as an international brand. ”
Arthur Cheung, General Manager of Pattern Asia, said: China’s e-commerce market is highly competitive, but there is space for brands with a strong history and pedigree to offer unique and authentic products targeting sophisticated cross-border shoppers. There is always. “
He adds: “We are looking for a reputable international brand to partner with and bring our expertise to support growth in China. Most importantly, a data-driven approach to trading at Tmall. To provide complete visibility into sustainable partnerships. “
About the pattern
Patterns are a category leader in global e-commerce and market acceleration. Since its inception in 2013, Pattern has benefited more than 1,100 employees operating in 22 global locations, with major brands including D2C websites and global brands such as Amazon, Tmall, JD.com, Lazada, Shopee and Coupang. We help accelerate growth in the marketplace. .. For more information on how to partner with your brand to market your products, see: www.pattern.com
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About Fortnum & Mason
Fortnum & Mason is an essential destination for anyone looking for great food, joy, an unforgettable experience and exceptional service. Fortnum, first founded in London in 1707 after Queen Anne gave footman William Fortnum permission to sell candles abandoned from St. James’s Palace, has since enjoyed a close relationship with the British royal family. I have been given the privilege of doing so. Her Majesty the Queen and two from the HRH Prince of Wales. Every year, millions of people from around the world visit Piccadilly’s London flagship store to enjoy Fortnum’s famous afternoon tea and shop for a wealth of food, gifts and fragrance halls. The iconic brands are renowned for their tea, scotch eggs, handmade chocolates and wicker hampers, each of which has played a major role in centuries of history, still working on imagination and discovery today. is. Proud of its renowned past and innovation, Fortnum’s mission is to bring a sense of joy to all its customers, from London, Hong Kong’s K11 MUSEA, or anywhere in the world. Instagram (@ fortnums, @ 181fortnums), Twitter, Facebook (@fortnums), WeChat and Weibo (@ fortnumandmason, @Fukunan Umemori), Little Red Book (@ fortnum & mason)Fukunan Umemori).
