Representatives of the Danish company Lakrids by Bülow appear to claim that Danes have invented a common method of coating liquorice with chocolate, reports Vísir.
The company’s promotional text caught the attention of comedian and actor Wilhelm Neto on Twitter.
A screenshot of the ad Wilhelm said It was amazing to see a Danish attempt to take credit for a method of serving sweets that had been known in Iceland for quite some time, at least before 2009.
“These are the Danes who take our honor. Icelanders have been doing this ever since, but I don’t know when. Mix the licorice and chocolate yourself. Grocery store I bought a licorice bar and a chocolate bar and ate them together.The Freya’s Dream product has been on the market since 1984. In fact, this is the first time a product of this kind has been produced.” , says Petur Thor Gunnarsson, managing director of confectionery maker Freya.
According to Petour, from 1984 to 2009 several products were made using the same mixture.
“No, 100% Icelanders did this first,” Petur says.
Pétur says Johan Bülow actually got the idea for chocolate-covered licorice balls in Iceland after tasting the popular Djúpur that hit the market in 2002.
“He told this story, but he stopped talking about it now, but how he got the idea here,” Petour says. “I’m not taking anything away from him. He does a great job and makes cool stuff. He’s traveled to Iceland many times and loves it. He’s here He got the idea for his product at Djúpur, tasted it and said, “Listen, I’m going to Denmark and I’m going to make this there.”
Pétur says there are some differences between Bülow’s products and the chocolate licorice products Icelanders are accustomed to.
First, the licorice itself. That’s the biggest difference. Second, the difference is “only the chocolate is different,” says Petour, and I’m not saying that Danish chocolate is nothing more than the high-quality chocolate sold.