Frankfurt: Italian sports car maker Lamborghini has already pre-sold its entire production run through early 2024, the company’s boss told AFP on Tuesday. The Volkswagen subsidiary is enjoying “high demand” and has order books for the next 18 months, said CEO Stephan Winkelmann. Wealthy customers are flocking to the brand, despite the global economic blow from Russia’s invasion of Ukraine. , I understand how beautiful the car is and how (high) performance it is,” says Winkelmann.
He added that the global economy just needs to be “a little more stable” for it to continue. The slowness of the order is also due to the lack of components, especially the necessary chips for the new electric models. Lamborghini plans hybrid versions of each model by 2024, and the first fully electric Lamborghini in late 2020. That’s “a lot in just two years,” and the company is doing “as much and as quickly as possible to keep everything up-to-date and moving forward in a positive way.” In early August, Lamborghini posted record sales and profits for half a year. The carmaker’s operating profit margin he reached 32%, and operating profit he jumped to 425 million euros with 5,090 cars sold. Fellow luxury car maker Ferrari posted a record second quarter performance, raising its full-year forecast and capturing record levels of orders. In late July, LVMH, the world’s top luxury consumer goods group, also reported a surge in sales and profits in the first half of the year despite an uncertain economic environment.