US viewers spent more time watching online TV than cable TV for the first time.
Subscribers to services such as Netflix and Hulu accounted for 34.8% of all TV viewing in July, research firm Nielsen said Thursday. This surpassed his 34.4% for cable TV. Broadcasting was a far cry from 21.6%.
According to Nielsen, viewers watched an average of 190.9 billion minutes of streaming content per week in July. This surpassed April 2020 tallies when people were stuck at home due to the pandemic. While consumers spent almost 23% more time streaming, cable and broadcast viewing plummeted.
Netflix increased its market share with hits such as “Stranger Things” and “The Umbrella Academy.”