KUALA LUMPUR: The 18th Malaysia International Halal Showcase (MIHAS) kicked off on Wednesday with seven Kuwaiti companies out of nearly 400 companies from around the world participating in the Public Industries Corporation (PAI) pavilion.

Hara Bhadra, business development manager at Kuwait Danish Dairy Company (KDD), told KUNA that PAI will have a homely atmosphere inside a pavilion showcasing all Kuwaiti products, with the participation of Kuwaiti companies and overseas factories. He said he was always working to create an atmosphere.

KDD’s contribution to MIHAS educates them about the opportunities available in the Malaysian market, its challenges and conditions, including Malaysia’s experience in the halal industry and its requirements, she said.

With an area of ​​234 square meters, the Kuwait Pavilion is characterized by its classic design and is considered one of the largest pavilions at the exhibition.It provides a platform for brands and their marketing.

Kuwaiti companies participating in MIHAS are KDD, Al-Seedawi Sweets Factory Company, Ahlai Group Company, Jana Dates Company, Mujezat Al-Shifa Company, Kuwait Packing Materials Manufacturing Company and Organic Honey factory.

Meanwhile, Malaysia External Trade Development Corporation (MATRADE) Chief Executive Officer Mod Mustapha welcomed all countries participating in the exhibition at a press conference, stating that the exhibition will serve as a meeting point between companies and factories in the halal industry. It is said to be a global platform for creating and discussing communication networks.Methods of cooperation.

This year’s exhibition will not only help partners and attendees to use the main features of the exhibition, but will also showcase several digital tools to help Malaysian exporters reach their target markets around the world. he said he will.

The organization of MIHAS this year comes as a continuation of the Malaysian government’s plan to develop the halal industry, which will contribute to the national economy with exports reaching RM56 billion (US$13 billion) by 2025. he said he expects

MIHAS is an important regional event organized by MATRADE of the Ministry of Trade and Industry every year, so this year it will be held from September 7th to 10th.

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