SINGAPORE – Media OutReach – 8 September 2022 – The Marketing Practice has acquired APAC-based ABM, demand and media specialist Rombii. This is the company’s first acquisition in the region and his fifth in the past 18 months, making him the largest B2B technology marketing specialist in the world.

Matt Harper, CEO, The Marketing Practice

The acquisition of Rombii will enable The Marketing Practice to accelerate growth across APAC following the success of its Sydney office, led by Mari Kauppinen, Managing Director at launch in January 2021. With this latest acquisition, The Marketing adds a market-leading demand generation practice to his ABM portfolio, which will now employ more than 80 of his people in Australia and Singapore.

Following recent acquisitions in North America and EMEA, the acquisition of Rombii is another step in The Marketing Practice’s goal of building a world-class growth platform for B2B worldwide.

The combined group has a strong track record of delivering programs in the Pan-Asia Pacific region and this acquisition will enable the business to significantly pace across the region.

Rombii brings additional capabilities to The Marketing Practice in media, data, audience insights and sales activation. With offices in Singapore and Sydney, it reflects a significant investment in the APAC market. For Rombii, being part of The Marketing Practice allows us to offer our clients global scale and delivery.

The marketing practice currently employs over 500 people worldwide. This represents the next milestone in the company’s first phase of growth and firmly establishes its ability to offer a truly global end-to-end service to its clients.

Rombii founder Sam Howell and managing director Marcus Wilkinson will continue to fill their roles. Rombii joins US-based Campaign Stars and 90octane, along with Kingpin and Omobono. All of these have been acquired in the last 18 months and fall under The Marketing Practice brand.

Backed by Horizon Capital, The Marketing Practice brings together the best specialist B2B marketing in a fully integrated strategy to give clients more accountability for growth and revenue impact and marketing engine room for growth in B2B business.

Matt Harper, CEO of The Marketing Practice, commented: “From the beginning, it was clear that The Marketing Practice and Rombii shared the belief that there is a huge opportunity for integrated, commerce-focused B2B marketing in the APAC region and globally. has a strong track record and reputation for outstanding customer service across APAC.By joining forces, both our local and global programs within APAC will provide clients from both businesses with a richer set of skills. and abilities.”

Mari Kauppinen, Managing Director of Marketing Practice Australia, added: “Like us, Rombii is a B2B technology specialist and a great cultural fit. We are excited about the development opportunity, we are building the best in B2B and Rombii is a big step in that direction.”

Rombii founder Sam Howell said:, “Marcus and I are really excited about what this means for our clients and team. We can now provide end-to-end marketing services with global capabilities to our clients, while focusing on delivering strong client service at the local level and in their native language. TMP’s commitment to expanding its APAC footprint from within APAC enables us to continue to provide our clients with locally built and developed solutions by understanding and understanding the nuances of each market, a diverse geography. .”

Rombii Managing Director Marcus Wilkinson said: “By joining The Marketing Practice family, we have the opportunity to further increase our investment in APAC by expanding both the support and solutions we offer to customers across the region.

“One of The Marketing Practice’s ongoing goals is to be the best place to build a career in B2B marketing.We consider being part of this organization a great investment in our people and we couldn’t be more excited about the leadership opportunities and support they receive., Especially in Singapore and other major markets. “

Hashtag: #TheMarketingPractice

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About marketing practices

Founded in 2002, The Marketing Practice is a global B2B marketing leader with offices in the UK, US, Germany, Singapore and Australia. With over 500 employees, he helps large and growing B2B companies acquire new customers, grow existing customers and improve channel performance.

The Marketing Practice is an established leader in brand activation, account-based marketing and demand generation, with clients including ServiceNow, Salesforce and Lenovo.

The company believes that B2B marketing is most effective when viewed as an engine to drive growth rather than a series of projects. Combining creative and strategy with data, digital, martech and inside sales capabilities, our business partners work with clients to create outcomes, not just outputs.

Ranked among the top 10 international B2B agencies every year according to B2B Marketing.

See below for more information.

About Lombie
Rombii is Asia Pacific’s first choice for B2B digital media and marketing services to attract technology buyers and IT business decision makers.

The team has an expert understanding of business technology audiences and how to reach local audiences using today’s digital tools and engagement tactics. Rombii has created powerful solutions for marketers in the IT industry. This allows you to identify and activate your customers and have a direct impact on your sales pipeline. Rombii has three core pillars of expertise – digital advertising, demand generation and social outreach – that together form a unique account-based marketing approach.

About Horizon Capital
Horizon Capital is a private equity investor specializing in technology and business services. The firm was founded by senior investment professionals who identified significant market opportunities to invest in companies in these sectors worth £50m.

The partnership prides itself on its approach to helping business owners and operators realize their ambitions. Buy and Build is at the heart of all Horizon Capital investments and the company is a market leader in supporting companies pursuing this strategy.

Horizon Capital has a track record of generating superior returns on investments. Unprecedented growth for our portfolio companies is underpinned by 20 years of deep and long-term investor relationships.

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