Moscow: The former McDonald’s restaurant in Russia has been renamed to “Vkusnoitochka” (“Delicious. Full Stop”), the new owner said before the grand reopening late Sunday. “The new name is Vkusnoitochka,” Oleg Paroyev, the secretary of the new group, said at a press conference in Moscow. It is full of new logos to replace the Golden Arch. The restaurant on Pushkin Square in Moscow is where the first McDonald’s opened its doors to a long procession and a big fanfare in January 1990. The door was opened again at noon (0900 GMT).
McDonald’s fast food giant in the United States announced on May 16 that it will leave Russia under the attack of Ukraine in Moscow. Three days later, Russian businessman Alexander Gober, a chain licensee, bought 850 restaurants. “I am very proud of the honor that the development of this company has given me,” Govor said on Sunday. “I am ambitious and will not only open 850 restaurants, but also develop new ones.”
Under the terms of the sale, Gober agreed to retain employees for at least two years and fund existing debt to suppliers, landlords and utilities, according to McDonald’s. McDonald’s said the price of the transaction was not disclosed, but when it announced its withdrawal, it would incur a one-time cost of $ 1.2 billion to $ 1.4 billion to amortize the investment. McDonald’s employed 62,000 workers in Russia. Govor, a licensee since 2015, operates 25 restaurants in Siberia. He is a co-founder of the refining company Neftekhim service and a board member of a company that owns a park-in hotel and private clinic in Siberia.
New name
“The new name is Vkusnoitochka,” Oleg Paroyev, the secretary of the new group, said at a press conference in Moscow. Russian businessman Alexander Gober, a chain licensee, bought it after McDonald’s announced in May that it would sell its portfolio of 850 restaurants in Russia. More than 30 years after the arrival of the very popular Western fast food chain, Sunday is a new dawn for Russian fast food lovers as former McDonald’s restaurants reopen under new brands and ownership. Will be greeted.
The renewal began on Russia Day, a patriotic holiday celebrating national independence, at the same flagship store on Moscow’s Pushkin Square, which McDonald’s first opened in Russia in January 1990. When the Soviet Union collapsed in the early 1990s, McDonald’s unleashed the tensions of the Cold War and was a means for millions of Russians to sample American food and culture. The withdrawal of the brand is a strong symbol of Russia and the West turning their backs on each other again.
McDonald’s announced last month that it would sell its Russian restaurant to one of its local licensees, Alexander Gober. The deal has been one of the hottest business starting points since Russia sent tens of thousands of troops to Ukraine on February 24th. McDonald’s iconic “Golden Arch” was demolished at the sites of Moscow and St. Petersburg. New logo consisting of two flies and a hamburger patty on a green background. The reopening will initially cover 15 locations in Moscow and its surrounding areas. -agency
