The Indian cricket board BCCI logo casts a shadow of a man in the background.Reuters / Francis Mascarenhas / File Photo
Mumbai / New Delhi: The Disney, Sony and Indian Reliance are expected to win up to $ 6 billion on Sunday in the media rights of the Indian Premier League (IPL), the world’s wealthiest cricket league.
IPL counts India’s top industrialists and Boliwood stars such as Shah Rukh Khan as franchise owners, but is seen as a solid ticket to the high reputation of television and the growth of the fast-growing online streaming space in India. Often.
However, digital and television rights from 2023 to 2027 will more than double the 163.48 billion rupees ($ 2.09 billion) currently owned by Walt Disney Company in 2017 by Star India. As expected, some observers may be set to show caution.
Mihilshire, Vice President of Consultant Media Partners Asia, said:
India’s Cricket Commission (BCCI) will begin online bidding for rights on Sunday at 0530 GMT, accounting clerk Arun Singh Dhumal told Reuters. Results are expected later on Sunday.
“IPL is the most popular property in cricket and has just been expanded to a 10-team tournament, which means more matches,” said Dhumal. “It should all be reflected in the value of new media rights that are expected to be significantly higher than previous transactions.”
Gujarat Titans, owned by European buyout company CVC, defeated Rajasthan Royals in the May 29 final in front of more than 100,000 fans of Ahmedabad to win the 15th edition of the league.
The glamorous T20 League brings out the best cricket talent on the planet in a two-month, fast-paced match between cheerleaders and live music in a packed stadium.
But as a sign of the potential limits of the boom, Amazon.com Inc withdrew from the bidding process on Friday and said it did not consider it a viable growth option for Indian companies.
Reliance Industries Limited will bid through its broadcast joint venture, Viacom 18. Sony Corporation’s Indian unit and local broadcaster Zee Entertainment are in talks to merge, but will bid separately.
“Viacom 18 is probably the most aggressive of the three major players,” a source familiar with the company’s plans told Reuters. It’s part of the plan. “
The electronic bidding process takes place on custom packages that include broadcast rights, digital rights, high-value match rights, and foreign broadcast rights.
Last time, Star India won an integrated bid that grants broadcast rights on both television and digital platforms.
“If the renewal amount is between $ 5 billion and $ 6 billion or more, the rights will require the winner to achieve a significant scale in the $ 20 billion competitive streaming and television industry,” Shah said. rice field.
