Given the number of soccer players who are still crazy about golf, many are sending messages to their friends on tour about the LIV controversy. Responses vary to the extent predictable. Some are outraged at the devastation of the August institution of golf, while others think it’s fair enough to make money. The core of the game stakeholder is afraid of the same for football, and other stakeholder feels more opportunities.
Everyone describes it as the “European Super League Moment of Golf”, which is why the threat of the project is still so appropriate. The next step is to determine the future of the game and determine if even worse things like LIV football are still possible in football.
For the very obvious, everything depends on the court hearing brought to the European Court of Justice by ESL from July 11th to 12th. It determines if the rebel club has a legitimate case of Uefa abusing its monopoly position as a competitor. If that goes on and the ESL wins, it will pave the way for launching its own event for the benefit of the club and others. Soccer will be a whole new world and could eventually resemble the “Wild West” of various tournaments.
Will your traditional club season take part in the Champions League, and the European Championships and World Cup? You can forget it.
As part of that, Uefa is convinced that its role as a protective measure for the game considers the institution as “political”, similar to the rules on the part of the ECJ. There is a view that soccer has too high social value and its effect is too great.
The ESL, on the other hand, will generate a lot of evidence that Uefa is acting as a monopoly instead.
It depends largely on whether the incident is primarily monitored on a commercial or socio-political basis. In the former case, and if it’s about pure competition, ESL has a good chance of winning. It will remove one of the few remaining protections of the old football world.
LIV football is at least feasible.
It’s not a completely open season yet, but it will almost open up a new world of complexity in itself.
Even if you win the ESL, you will still need a license from either Uefa or Fifa for the new tournament. This story summarizes all the key themes and momentum of modern football.
Uefa hasn’t dreamed of such a license, but it’s still in conflict with Fifa about the future of club games and the expanded Club World Cup. This hasn’t been resolved, it’s just delayed, as the impact on Covid’s calendar continues.
That’s why many in the football world firmly believe that Fifa was willing to license ESL. In this case, new competition could suddenly give new power to the body of the world, as Uefa politically defeated Fifa through its relationship with Conmebol. It will be a game changer in many ways.
Much of this stems from the game’s new power base and 2018 discussions with FIFA President Gianni Infantino, who was willing to financially support its expanded Club World Cup. The conglomerate has deep ties to Saudi Arabia, around which time the Mohammed bin Salman hierarchy was trying to spread the 2022 World Cup throughout the Middle East. Pure Qatar tournaments could not be tolerated by Saudi Arabia at the height of the Gulf blockade.
It shows how football and all of its own August institutions are captured during much greater tensions. The two main driving forces of the 2022 game are to transform and distort it. It is American capitalism for return on investment and sportswashing in the Middle East for political purposes.
Apart from golf, the old world of football is still thinking of ways to adapt to all of this. The gaming institutions don’t really have the same power as before, but they don’t see all of this in the same way.
Given how such interests were previously perceived, it is historically ironic that the influence of American capitalism is considered more “organic” to sports. All you have to do is see how Riga signed a deal with a private equity group like CVC, and competing President Javier Tebas frequently abuses the influence of state-owned clubs.
An important note here comes from the words of Nicholas McGeehan of Fairsquare about the owners of Abu Dhabi and Saudi Arabia. Capitalist investors “have not bombed Yemen.”
In the meantime, football had to react to the interests of the Middle East, but has been aggressively appealing to the United States as the world’s largest growth market.
Therefore, this summer, Super Club will return to American cities. Therefore, those same clubs and federations have fallen to themselves for the benefit of the US media. After all, it has a potential audience of over 300 million, in which football is only growing with enthusiastic popularity.
That’s what made Miami Dolphins-owning billionaire Steveros one of the most influential people in the game. His company, Relevant, won the Champions League broadcast rights in the US market between 2024 and 2027.
Independent is characterized by repeated references to the Champions League finals in New York in the near future in discussions towards that decision, paving the way for more exhibits across American cities. It is said to have opened.
The blunder in Paris, on the other hand, only boosts the case, as there is growing debate that the Champions League final is an event that is too big for all but a handful of cities in Europe.
For now, this idea remains unpalatable to most footballers. But it’s still very much in stakeholder thinking, and the compromise could be a four-team summer tournament in the United States.
These are ideas that are favored by the growing band of American owners of sports, both in the Premier League and abroad. It runs in parallel with plans such as Crystal Palace co-owner David Blitzer, Project Big Picture, and of course the Multi-Club Empire run by the Super League itself. Ironically, it was a direct reaction to the growing dominance of state-owned clubs, given everything that is happening with golf.
On the other hand, he is even more powerful than Ross and is owned by Liverpool and Manchester United by Nasser Al-Kelaifi. At such moments, it is worth considering the confluence of profits overseen by a former tennis player.
As President of Qatar Sports Investments, Alkeraifi became President of Paris Saint-Germain and was eventually promoted to President of the European Club Association and a member of the Wefa Executive Committee. He also chairs the beIN Media Group, Qatar’s state broadcaster. The group introduces the Champions League in the Middle East and North Africa, France and many other countries, influencing the competitive media market.
It’s no wonder Tebas recently criticized Alkeraifi.
“He wears a lot of hats,” said the president of Riga. “We can’t do that because there are too many conflicts of interest. It can’t happen in 2022 football.”
If Nicolas Sarkozy becomes Qatar’s chief, buys PSG and launches a sports channel in France, Michel Platini will vote for the 2022 World Cup in the state.
This is all very relevant to what comes next in golf, football and the whole sport.
The PGA Tour has taken a good step in banning all current and future LIV players, but football has the view that such a tough approach is “unsustainable.”
A prominent federation confesses their belief that “it is ultimately better to work with these interests than to oppose them.”
Otherwise, it’s a “total destruction”, as the PGA may still find.
Because of all the social value of sport and the income it generates, it never has as much money or political influence as these states.
This ECJ case is such a “checkpoint” because there is only no institutional protection. That’s why many are looking to Germany as an example.
National protection for this type of sport is very poor in the UK and abroad.
As the acquisition of Newcastle United by Saudi Arabia shows, it often works in the opposite way.
Boris Johnson “worked for months to get approval for the Premier League,” initially widely reported by the Guardians.
Therefore, one of England’s great clubs and their football institutions remain subject to the political interests of one of the most criticized countries on the planet. This does not feel like it is for the broader health of the sport.
Nevertheless, it naturally stems from the government’s strategic and economic ties with Saudi Arabia, as well as its growing reliance on Gulf oil.
The fact that Russia’s energy hasn’t existed for a long time means that few politicians speak appropriately to the so-called oil nations involved in football.
Many sources claim that the effect has already been seen for the Qatar World Cup, admitting: Now, if you compare it to the Super League, you won’t see such a stack. It is very unlikely that ministers will be involved. “
By the time lawyers and judges are involved in proceedings over rules such as sponsorship and competition, the Sports Federation does not have the funds to engage in the same court battles as these states. A quote from Manchester City President Cardoon Almubarak about the club’s financial fair play case about Weber has the following response: Decade. “
Many people in football have found similarities. The best lawyers can slow things down before you can even win the proceedings.
Now you just need to see how Uefa has progressed from FFP.
All of this shows how and why these benefits were “institutionalized” in football, and LIV football is almost unnecessary.
This is how PSG and City win most of the competition and sign the majority of the best players in the game.
That’s why Harry Kane, one of football’s biggest golf fans, was happy to receive Abu Dhabi’s money last summer. That’s why Eddie Howe was asked more about Jamal Khashoggi and the Saudi death penalty than Westwood and Lee Paulter.
It largely left behind American owners trying to find a self-fulfilling way to avoid all of this.
That’s why football doesn’t have to be afraid of future LIV football. It’s already here.