First day in the Lowlands Photo: Ferdy Damman/ANP
The most expensive Lowlands Festival to date kicked off on Friday, with nearly 55,000 attendees trekking to Biddinghuisen to see Arctic Monkeys, Stromae and Liam Gallagher over three days.
At €245, excluding the €10 service charge, the ticket price is €35 higher than the previous year. “The cost is high, but the public’s expectations are high, so we don’t want to waste money,” Lowlands director Eric van Eerdenburg told his NU.nl.
Rising energy prices, staff shortages and airport headaches have contributed to higher prices at Lowlands and festivals. Disruption at European airports has led many performers to insist on flying in private jets, another cost that organizations must bear.
Still, van Eerdenberg says he is happy the festival will continue. Last summer, the annual festival was canceled at the last minute due to rising coronavirus infections. His 24-degree forecast with occasional showers after a heatwave is also welcome.
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