According to a new survey, Norway is one of the top 10 most sustainable fashion-sensitive countries in the world.

A new study by JewelleryBox explores consumer interests in sustainable clothing and reveals countries in the fashion industry that are leading the way in demanding more sustainable solutions.

Researchers wanted to know which countries are most sustainable in the fashion industry, and which countries consumers are most interested in sustainable fashion.

To do this, they first get a list of 50 large developed countries and use Google Keyword Explorer to search for terms related to sustainable fashion several times in each location. I checked if it was broken. Then, using the population data from the World Population Review, we calculated the number of searches per 100,000 people and identified the highest percentage of people who were most interested in sustainable fashion.

They also use data on the amount of used clothing imported and exported to find out which country’s population produces the most fashion waste and which country consumes the most waste compared to its size. I did. To that end, we first calculated the net imports and exports of each country, and then used this figure to calculate the ratio per 100,000 people.

Interest in sustainable fashion across developed countries

Here you can see which countries are searching the most for terms related to sustainable fashion on Google Search. To create a place of equal competition, we calculated the number of searches per 100,000 people and ranked the countries accordingly, revealing the top 20 in the table below.

The country that exports the most clothing waste

This section focuses on used clothing that has been exported, comparing the quantities each country ships abroad. Countries that ship more worn garments are more wasteful, generate the largest share of garment waste and exacerbate the problem of unsustainable fast fashion.

The gap between rich and poor countries

This data clearly shows that while rich countries produce far more garment waste, it is often the poor countries that are left to deal with it. Some of this waste will definitely be recycled into new garments and products as part of the growing circular economy, but not in large quantities.

Much of this waste is eventually sent to landfills, where the synthetic materials used in many fashion items are not properly biodegraded and can enter the local ecosystem and cause further environmental damage. I have.

However, many companies in the fashion industry burn inventories at the end of the season, wasting products produced using energy and materials, while releasing CO2 and other chemicals into the atmosphere. Burned fashion waste can be a source of electricity, but it is very inefficient, but unfortunately it is widely used as a way to dispose of waste when landfills are not available.

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