Singapore – Soldiers of the Singapore Armed Forces (SAF) can now purchase military equipment from online marketplace Lazada with the debut of SAF’s eMart on the platform.
They save on online shipping costs, but the eMart credits issued to every serviceman cannot be used at Lazada because customers must pay with a debit or credit card.
Lifestylemart was launched on Tuesday in collaboration with Lazada Singapore and SAF’s Combat Service Support Command. The two signed a memorandum of understanding at Lazada’s headquarters in Bras Basah on Tuesday to make SAF’s products more readily available.
Currently, Lazada’s Lifestylemart sells 22 military products. These include a 3 liter water bag, camouflage cream and a multi-tool knife. These are considered mandatory military items. More items will be added.
Previously, full-time National Service Men (NSF) and Operational National Service Men (NSmen) could purchase items physically at SAF stores known as eMart or online through National Service (NS) portals. was able to purchase at
Physical stores are located at The Chevrons, Jurong East and Safra, Punggol. Stores are also available at various his SAF camps.
To purchase online via the NS Portal, service personnel must log in with SingPass and pay a flat rate shipping fee of $10.50.
However, shipping costs are significantly lower with Lazada, which works with multiple shipping partners, including Ninja Van. A Straits Times check at Lifestyle Mart showed a shipping charge of $1.49.
Lazada Singapore Chief Executive Officer Loh Wee Lee said the partnership will allow SAF to reach more consumers while providing greater convenience to military personnel.
“Many of our NSmen (350,000) work day jobs and play the roles of husbands and fathers. What we do helps make things a lot easier for them,” he said.
Brigadier General Terry Tan, commander of the Combat Service Support Command, said the partnership will give SAF the opportunity to learn from its commercial industry partners and how SAF can work more seamlessly with these partners during a crisis. I mentioned.
He added that further collaborations with other e-commerce partners are underway.