Milano Design Week is one of the most important design events in the world, and its highlight is the Salone Dell Mobile Furniture Fair.

Shua’a Ali and Maryam Al Suwaidi introduced Qatar’s cultural identity through the “Shurouq” furniture collection that appeared at Milano Design Week.

Talking to Doha News, the two talents said the collection is the culmination of a co-design process and contains seven products.

Inspired by the history of Qatar’s nature and culture, contemporary furniture that emphasizes uniqueness and versatility was created by Qatar designers in collaboration with FROMM.

The work is visually appealing in terms of aesthetics and brings an international angle to Qatar’s heritage. They can be used in a variety of settings, from personal home use to professional hospitality settings such as businesses and airports.

Behind the piece

Designers note that there was a lot of inspiration behind the various works on display.

Shua’a Ali has created a coffee table “Maiz”, a side table “Tawla”, a console “Derj”, a wall unit “Maktaba” and a floor lamp “Laite”. Co-designed with Ellaquadro. The strong presence of the arch, inspired by the design of traditional Qatari architecture, makes these works stand out.

The unique perforated design of the items in this collection is inspired by the dove towers found throughout Qatar and the Gulf region. The old and new are metaphors of traditional and cultural language-speaking dialogues as inspiration for maintaining cultural identity in the face of fast-paced globalization.

Maryam Al Suwaidi was inspired by the natural components of the dunes and their dynamic structure in the conceptualization and development of the sofa “Bida”, the armchairs and poufs “Haima”, and the table “Majra”.

“Through the curves, waves, movements and endless features of sand that mimic sand, the palm collection is a dune.
A breathtaking desert landscape, a source of inspiration for my collection, “said Al Swidy. Doha News..

“FROMM has played a key role in realizing our designs, expanding our artistic vision and creating works that meet global standards,” said Al Suwaidi.

This collaboration is an example of how Qatar’s private sector has supported Doha’s local designer culture.

FROMM is a design platform devised by the Qatar and Italian teams, aimed at creating the ideal blend of culture, design, craftsmanship and production, with local designers at the global front and capital of the design community. The ultimate goal is to take you to a Milan.

Milano Design Week

The Salone del Mobile Furniture Fair is the centerpiece of Milano Design Week and includes shows and events at hundreds of venues around the city’s design district.

The world’s largest furniture show, Salone del Mobile, was held at the Fiera Milano Exhibition Center from June 1st to 12th as a major event of Milano Design Week.

This year marks the 60th anniversary of the fair, with more than 2,000 exhibitors attending, canceled in 2020, and the organizers forced to implement a reduced version in 2021 before returning to pre-pandemic grandeur. rice field.

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