Cast Member Tom Holland attends the premiere of the movie ‘Spider-Man: No Way Home’ in Los Angeles, CA on December 13, 2021. (REUTERS/Mario Anzuoni)
LOS ANGELES: ‘Spider-Man: No Way Home’ returned to the top of the box office over the holiday weekend, when US theaters were trying to lure moviegoers with $3 discount tickets.
According to the Cinema Foundation, the first national Cinema Day promotion took place on Saturday, attracting an estimated 8.1 million moviegoers, making it the most-visited day of the year. Playing in more than 3,000 of his theaters, including big chains AMC and Regal Cinemas, preliminary box office grosses he has reached $24.3 million, according to Comscore.
National Cinema Day was traditionally intended to flood movie theaters with moviegoers on Labor Day weekend, one of the slowest weekends in the industry. The promo seemed to encourage people to come back in the fall, inspired by upcoming movie sizzle reels from major studios like Disney, Lionsgate, Sony and A24.
“This event exceeded our wildest expectations,” said Jackie Brenneman, president of the Cinema Foundation, the nonprofit arm of the National Association of Theater Owners, in a statement. Now I have to thank you for a wonderful day. ”
Several other countries have experimented with similar days for cheap movie tickets, but Saturday’s promotion was the first of its kind on such a large scale in the United States.
Paul Dergarabedian, senior media analyst at data firm Comscore, said:
The top three movie titles of the day included Tom Cruise’s “Top Gun: Maverick,” The Rock and Kevin Hart’s “DC League of Super Pets,” and Brad Pitt’s “Bullet Train.” Another top draw for him was “Spider-Man: No Way Home,” which reclaimed the weekend’s No. 1 spot at the box office.
In never-before-seen footage, the re-release of the blockbuster superhero movie from Sony and Marvel starring Tom Holland and Zendaya brought in an estimated $6 million.
“Top Gun” followed with $5.5 million, “Super Pet” with $5.45 million, “Shinkansen” with $5.4 million and last week’s all-time high “The Invitation” rounded out the top five with $4.7 million.
Steven Spielberg’s 1975 classic “Jaws” is re-released for the first time in 3D on the big screen and is the last of the weekend’s top 10 performers.
Estimated ticket sales Friday through Sunday in theaters in the United States and Canada, according to Comscore.
1. “Spider-Man: No Way Home.” $6 million.
2. “Top Gun: Maverick” $5.5 million.
3. “DC League of Super Pets,” $5.45 million.
4. “Shinkansen” $5.4 million.
5. “Invitation” $4.7 million.
6. “Beast” $3.6 million.
7. “Minions: Rise of Gru,” $3.1 million.
8. Thor: Love and Thunder, $2.4 million.
9. “Dragon Ball Super: Super Heroes” $2.4 million
10. “Jaws” (1975), $2.3 million.