Centus, a Galway influencer marketing agency founded by Conor O’Flaherty, has appointed a new managing director. The total fee paid to influencers is expected to reach $ 100 million (€ 95.7 million) by the end of this year.
“Flaherty, who founded the company as a teenager, currently employs 35 staff, and the revenue, that is, the fee paid to influencers who match the direct sales brand, was about 30 million euros last year, and the profit is About 2 million euros.
To date, his company has worked with about 150 brands and more than 10,000 creators. The influential person will earn a total of $ 100 million in commissions by the end of this year.
Among its successful campaigns are Watford FC soccer player Ben Foster and Irish clothing brand Gym + Coffee.
“In addition to being a soccer player, Ben also has a very successful YouTube channel. He is also a fitness enthusiast and a big coffee fan. The partnership makes a lot of sense and is very It worked well, “says O’Flaherty.
Other brands that his company has collaborated with include Audible, Squarespace, Harry’s, Skillshare, Function of Beauty, Ritual, Native and Morning Brew.
Galwezian entrepreneurs have appointed Ross Brawn from Delhi as managing director of the company. A graduate of the University of Strathclyde, Brown founded his own content marketing company in London after previously engaging in content and digital marketing at many companies in London. He spent more than four years at Centus and was his third employee.
“Approximately 95% of our business is generated in the United States, which is where the brands we work with have the largest budgets. These are apps, e-commerce, technology and technology services. , And a combination of brands sold directly, “says O’Flaherty.
“Most of our influential people are on YouTube. Revenues come from brand content sponsors and there are also some product placements. This has produced the best results that enable scaling. It’s official. “
O’Flaherty initially worked as an influencer manager, but in 2017 he had to focus on supporting the brand with influencer marketing instead.
“Currently, we’re focusing on helping brands and content creators make hundreds of millions more dollars over the next few years,” he added.