TikTok plans to add 1,000 new jobs to its business in Dublin.
His relocation, which was widely expected after a social media company booked additional office space, will bring the company’s total employment in Ireland to over 3,000.
TikTok is owned by the Chinese company Bytedance.
TikTok CEO Shou Zi Chew announced the move after meeting Taoiseach Micheál Martin today. Today, Dublin’s office has 361 recruitment positions, from safety to engineering, advertising and language localization.
TikTok does not have content moderation in Dublin, but employs an “auditor” for content moderation. Many of the company’s European units are headquartered in Dublin, including the “Trust and Safety” Center, Transparency and Accountability Center, Fusion Center, European SMB Operations, European Data Privacy and Data Protection Team. It is included.
TikTok makes money primarily from advertising. According to a recent report from Insider Intelligence, TikTok’s global advertising revenue has tripled this year, surpassing Snapchat and Twitter combined.
The report estimates that TikTok’s advertising revenue will exceed $ 11 billion (€ 10.1 billion) in 2022, more than half of which comes from the United States.
By the end of this year, Tik Tok’s UK advertising revenue accounted for 8.9% of the company’s global advertising revenue, up 190% to £ 735m (€ 904m), and UK digital advertising. We expect to gain a 2.9% share of the market.
“The latest expansion of TikTok further incorporates Ireland as an important hub for European and global operations and is a clear proof of our commitment to the country,” said Mihol Martin.