Tom Hiddleston’s latest role can be seen as fans drop out when talking about the adventures of Winnie the Pooh, a sleeping pill app Calm.
Listeners can relax with Loki actors reciting the latest sleep stories of Disney’s Winnie the Pooh app: A story of a treasure trove of friendship.
The story is a collection of adventures when a beloved bear and his best friend discover the value of true friendship.
Hiddleston, 41, said:
“The story of Winnie the Pooh has a lot of wisdom and a calming reassurance that we all can learn.
“There is no better way to hear and ponder Pooh’s character and the warm nature of the story than to get a good night’s sleep.”
Hiddleston joins other well-known faces of the app, including Harry Styles, David Walliams, and Matthew McConaughey.
To support the launch, Disney said in Pooh’s words of wisdom, “What’s wrong with knowing what you know now and not knowing what you don’t know now?” We have released a selection of new illustrations along the way.
They also created sketches of Pooh and Tom Hiddleston to celebrate the partnership.
Sarah Fox, Vice President of Marketing and Communications at Disney’s Consumer Products, Games and Publishing EMEA, said:
“No other bear holds the same place in our hearts. His heartfelt story, combined with a special selection of cozy products, relaxes families and fans. And help you fall asleep.
“I look forward to seeing Pooh’s words of wise care and friendship come back to life with the help of Tom Hiddleston’s soothing tone.”
As part of the Disney-Calm collaboration, 1,000 families at Make A Wish UK will also receive a three-year free subscription to enjoy the new Winnie the Pooh sleep story.
Disney’s Winnie the Pooh: Friendship Story Treasury Sleep Story is now available on Calm for all subscribers by supporting Winnie the Pooh’s products, which can be purchased from major retailers nationwide.